Thank you for joining me at B2BMX West 2025, Shattering Assumptions: Distinguishing Growth Marketing from Demand Generation for Real B2B Impact
GROW-TAILOR-MATURE™
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Email me today and I'll send you the one page explanation on growing integrated teams, tailoring marketing campaigns across the buyer’s journey, and building mature relationships between prospects and customers.
Demand Generation and growth marketing
What sets successful SaaS companies apart in the crowded tech market?Discover the intricacies of Sabina’s GTM framework as she walks through creating a cohesive marketing strategy.
A Maze of Choices
The journey begins with a simple yet monumental decision: leaving corporate life behind and stepping into the unknown world of entrepreneurship. Drawing from personal experiences, the author unpacks the highs, lows, and pivotal moments of forging an independent career path.
From facing sudden career setbacks to navigating the complexities of business formation, A Maze of Choices offers practical guidance and heartfelt encouragement. The book explores crucial decisions every new entrepreneur encounters—selecting a business structure, budgeting for initial investments, finding the right clients, and setting fair rates. The author shares firsthand insights on building resilience, valuing your worth, and sustaining momentum, even when the journey feels isolating.
This book isn't just about the logistics of starting a business; it's a candid look at redefining success, embracing unexpected turns, and trusting your gut when it matters most. A Maze of Choices is both a roadmap and a companion for anyone contemplating or embarking on their entrepreneurial path, proving that even in the face of challenges, the path forward can lead to newfound freedom and fulfillment.