AI in marketing isn’t about pushing humans aside—it’s about freeing them up to focus on strategy and creativity. In our latest AI & Marketing episode, we explore how teams are cutting hours off content workflows, using data-driven insights to optimize posting, and scaling personalization without losing authenticity. The biggest hurdle? Fear. But when AI is treated as an assistant—not the strategist—it enhances brand voice, efficiency, and impact.
A thought-leadership series designed to deeply explore common misconceptions, keyconcepts, and practical applications of Growth Marketing and Demand Generation,providing tangible strategies, expert insights, and real-world examples to empower marketers to drive impactful results.
AI isn’t replacing marketers — it’s reimagining how marketing is done. Success will come from blending human creativity with AI-enhanced strategies, content, and tech stacks.
In this episode of Who Moved My Marketing?, Sabina Iyengar and Maz Jamasbi challenge the outdated obsession with MQLs and explore what really defines success in B2B marketing. From shifting to customer lifetime value (CLV) as the true measure, to evolving CMO/CRO roles and tighter GTM alignment, they unpack how modern orgs must rethink “qualified” and focus on long-term growth.
AI is no longer just a tool—it’s reshaping how GTM teams operate. In this episode of Who Moved My Marketing?, we explore how AI is shifting the roles of CMOs and CROs, from personalization and performance to funnel strategy and team design. If you're leading growth in the age of AI, this one's for you.