In this episode, Sabina Iyengar and Maz Jamasbi explore how the marketing landscape is shifting—especially around the outdated obsession with MQLs. They challenge traditional lead definitions and ask a bigger question: how should marketing be measured in a world where customer lifetime value (CLV), not form fills, drives business success? They also dive into the evolving roles of the CMO and CRO, unpacking how tighter collaboration—and sometimes overlapping responsibilities—are reshaping go-to-market (GTM) strategies across modern B2B orgs. If you're rethinking what "qualified" really means and how to align for long-term revenue, this episode is for you.