In this episode of Who Moved My Marketing?, Sabina Iyengar and Maz Jamasbi challenge the outdated obsession with MQLs and explore what really defines success in B2B marketing. From shifting to customer lifetime value (CLV) as the true measure, to evolving CMO/CRO roles and tighter GTM alignment, they unpack how modern orgs must rethink “qualified” and focus on long-term growth.