The NEW SEO is Here: 3 Pillars of Generative Engine Optimization (GEO) with Thomas Smith. The age of traditional search is OVER. 🤯 With referral traffic from AI chatbots skyrocketing 📈 357% year-over-year, consumers are skipping Google and going straight to ChatGPT, Claude, and Gemini for product research and recommendations.
A candid conversation with demand gen expert Vanessa Bright on how AI is transforming marketing workflows, creating new possibilities, and fueling today’s growing confusion in the industry.
AI in marketing isn’t about pushing humans aside—it’s about freeing them up to focus on strategy and creativity. In our latest AI & Marketing episode, we explore how teams are cutting hours off content workflows, using data-driven insights to optimize posting, and scaling personalization without losing authenticity. The biggest hurdle? Fear. But when AI is treated as an assistant—not the strategist—it enhances brand voice, efficiency, and impact.
AI isn’t replacing marketers — it’s reimagining how marketing is done. Success will come from blending human creativity with AI-enhanced strategies, content, and tech stacks.
AI is no longer just a tool—it’s reshaping how GTM teams operate. In this episode of Who Moved My Marketing?, we explore how AI is shifting the roles of CMOs and CROs, from personalization and performance to funnel strategy and team design. If you're leading growth in the age of AI, this one's for you.