In this episode of Who Moved My Marketing?, Maz and I welcome our first guest, Vanessa, a demand gen leader. We explore how AI is reshaping marketing workflows without replacing the human strategy at the core of demand generation. Vanessa shares real examples from instant content creation to visualizing trade-show setups and discusses the biggest trend she sees today: confusion. With tools evolving rapidly, she offers practical advice for staying relevant, experimenting with AI, and focusing on use cases that deliver real value.